Proximity Insight (PI) offers a software-as-a-service (SaaS) cloud-based retail app for global omni-channel retailers to build long-term relationships with customers by capturing data around their preferences, behaviours, and purchases.

The solution delivers feature rich ‘clienteling’ and omnichannel services including appointment booking, events, live chat, video chat alongside transact capability such as basket, payments, and checkout.

Proximity Insight global customers include brands such as Selfridges, John Lewis, David Jones, Orlebar Brown, MCM Worldwide, Rodd & Gunn, Lafayette 148, DAFC and Cambridge Satchels Company.

Gresham House Ventures invested £5 million in March 2022, with the investment led by Joe Krancki

Investment rationale

The funding will be used to expand PI’s sales and marketing team, build a significant presence in North America and further develop its SaaS product.

In addition to providing growth capital, our team will leverage its expertise in the digital consumer space to advise PI on strategic growth opportunities and support senior recruitment by providing access to its deep network of retail and technology sector professionals.