Bella & Duke applies nutritional science and sources the best local ingredients for its meals, which are blended at its own kitchen to human food consumption standards. Meals are frozen inside 30 minutes before delivery on demand to customers’ doors nationwide. All food arrives fresh without additives or preservatives.

We led a £3.5m round into Bella & Duke, including existing angel investors. The business is also supported by Chair and serial entrepreneur Kevin Dorren. Kevin already worked with us in his role as Chair of Parsley Box and has significant experience in scaling direct-to-customer businesses, including Diet Chef.

Investment rationale

With this funding, the business is capitalising on its early mover advantage in a fast-growing niche of the large and established pet food market by further investing in sales and marketing, and recruitment.